Do you know about - 8 Truths to Boost Your Wellness transportation
Health South Rehabilitation! Again, for I know. Ready to share new things that are useful. You and your friends.Offering health-related programs that align with corporate strategies and worker goals is smart, but those programs should be thought about the icing. The cake - the foundation for behavior turn and real expand - is creative, persuasive communication that gets population to observation the programs in the first place.
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But rather than receive spotlight treatment, communication is often an afterthought. A better strategy is to embrace a basic tenet of communication: No information can be absorbed, learned, used, or shared without a relationship between two sides - a sender and a receiver. Organizations typically spend time reasoning about the sender (their own wellness strategies) and about the receiver (what employees need to hear).
But they commonly don't think ways to maximize links between the two - how, when, and where to deliver targeted messages that resonate with each employee.
After tapping into current research and recent discussions with clients and healing experts, we've identified eight "timeless truths" of communication that makes wellness programs much more intelligent and valuable.
It's important to rely on these building blocks - ageless communication concepts that are mistakenly ignored, but undeniably critical:
1. A flawed plan well communicated is better than a excellent plan poorly communicated.
Many organizations build wellness programs that include well-crafted options and best-practice strategies. The plans look excellent on paper. So why are engagement and enrollment top concerns of wellness agenda directors? Why are so many population sedentary? Why don't we walk a little more? Why don't we do the simple things - like eat smaller portions?
Why did Dr. Dana E. King, a professor in the branch of house rehabilitation at the healing University of South Carolina, recently analyze Americans' extensive condition in the past two decades and issue a C-minus grade? (That's an high-priced C-minus.)
We won't begin to heighten until we start reasoning about communication at the same time we devise agenda details and options.
Having a mighty, feature-rich, seemingly fantastic wellness plan or benefits container is useless if employees aren't aware of the value. A great plan poorly communicated is like a fantastic sound system that lacks an "on" button. What good is it, really?
Don't let workplace messages about healthcare, wellness, and benefits fall on deaf ears. communication shouldn't be an afterthought. It should join the first thoughts.
2. If you think "plain language" is "dumbing down," you flatter yourself.
Businesses that want to sound "official" regularly end up sounding egotistical or confusing. Their messages are filled with corporate-speak, jargon, and gobbledygook. The intent of their messages is lost in the delivery.
Clarity is the main ingredient of sufficient communication. If your messages aren't obvious, they can't be understood. In fact, they might not even be read or heard. This is especially true when a topic is viewed by employees as important but intricate (choosing a healthcare plan, understanding a condition savings account, enhancing extensive wellness, etc.).
As a workplace communicator, you have the task of reaching a large collection of workers, together with population who struggle to read, and those who can read but either don't take the time or simply tune out condition information. "We can't keep focusing on our information instead of our readers," says Audrey Riffenburgh, founder and president of consultancy Plain Language Works, Llc.
Clear communication is about focusing on what your readers need to know and then delivering that by development sure messages are relevant and understandable. Putting that communication in "plain language" doesn't mean you're "dumbing down" messages. It simply means you understand the importance of having employees receive them.
3. Creativity is a precursor to engagement.
People are motivated in different ways - some are won over with logic and reason, some are influenced by military of emotion, and some need a wholesome mix of both. One qoute with conventional condition communication is that it appeals to the head but not the heart. It targets the cranium when employees crave something else. It embodies science - statistics, studies, etc. - but lacks sentiment.
Plenty of organizations have stats on the benefits of breathing exercises. Few organizations try to take their employees' breath away.
Yet somewhere in your community, local chefs would love the opening to discuss wholesome cooking with your employees. Amateur musicians and artists would apply their creativity to your condition promotion goals. Organic farmers, pet lovers, niche writers, home gardeners, and videographers would appreciate an invitation, and they're right in your community. Invite these folks in, and they could inspire - not just warn - your audience.
4. Less is more. Think "telegraph message."
The median attention span of Americans today is practically the time it has taken you to read this sentence. "You only have a little to gain their attention" is an incorrect maxim. You have about 2.7 seconds.
And then you have to keep their interest so they can act upon your communication? That's not easy, to say the least. You're trying to reach employees at the same time they're updating some files while instant messaging with co-workers while straightening up their desks while listening to a seminar call.
Do they have a minute? Actually, no.
So how can you get employees to view - let alone read - your workplace communication?
Many employees turn a deaf ear to anything intelligent topics they don't understand fully. So when they see an email about important changes to the company's healthcare plan, for example, their tendency is to delay reading it until they surely must. (Example of a teaser that would get attention: "Are your Rx prices changing next month?")
More companies and communities are realizing the antidote is a one-two composition - brevity and clarity. Think teasers. Think billboard. Make your messages easy and scannable. Cut your articles to 100 words. Get your videos down to one minute, max. Stick to one concept.
5. population understand real risk, not relative risk.
Flip a coin. Call it. Heads or tails? You've got a 50% opening of being wrong (or right). And that's about the extent of what most of us understand about risk (chance). population don't understand risk factors.
In fact, there are so many problems with "risk factors" as a basis for wellness programs, it's hard to know where to begin. One of the biggest problems is that we describe in terms of relative risk (% of what?) rather than real risk (4 out of 1,000 people).
A few years ago, a newspaper ran an advertisement that said, "reduces risk of heart strike by 36%." In smaller print below, we learned that 3% of patients in a study taking a placebo (sugar pill) had a heart strike compared with 2% of patients taking.
A better way of saying this: Out of 100 people, 97 who do not take will not have a heart attack. And out of 100 people, 98 population who take will not have a heart attack.
Even many doctors don't think past relative risks statements. If someone tells you that you have a 40% less (or more) risk of something, ask them, "Compared to what?" If they can't answer, then there is no basis for a decision on a turn in behavior or medication.
Although we've used an example of a prescription drug, any seminar of risk presents the same communication challenge. It's best to avoid the subject unless it's communicated in real terms.
We do believe real risk factors can play a meaningful role in the dialogue we have with people. But risk factors should not be the foundation of a wellness program. Instead, let's focus on the things in people's lives that generate happiness, fulfillment, and relationship to other population to generate turn - for example, family, renewal, personal growth and hope, instead of an abstract understanding of relative risk factors. After all, we're only allowed a short time to get our messages across. Do we surely want to burn up that time on a very complicated and problematic condition concept?
6. Headlines and other "scannable" elements are critical.
Employees are surely surrounded by communication. On their desks, memos and faxes await response. On their computers, unread email messages mount, and instant messages ding. Corkboards have sticky notes, cell phones have missed calls, and... What? You have an important condition or benefits message to send?
Realistically, how can you get their eyes to see (and their neurons to fire) when their heads are spinning? It's hard to get your communication strategy in line when your messages are in line - singular file, waiting their turn, behind a bombardment of others.
A single-mode sense - listen to the radio, or watch Tv, or bowl - has been substituted with diversions in the form of a deluge. We process information and experiences multi-modally. We can blog, text, chat, watch a video, and bowl all at the same time. So, in a world where attentions wander, many important workplace messages are "lost" on employees because they simply can't be found. They're missing in brick walls of text.
It's important to emphasize elements such as headlines, subheads, image captions, and call-outs, and to include bullets, lists, charts, and graphs. These "scannable" elements should describe at least half of the endeavor put into a communication piece. They'll surely be read; the rest will be seen based on private interest.
7. Print communication will not disappear.
Imagine for a occasion that we occupy a thoroughly digital world, one in which no one has heard of printing. And then someone makes a discovery: There's a way to grow a substance that can be converted into a transported communications tool. This tool can be used, shared and - get this! - recycled later into a bench.
Renewable? Recyclable? Portable? Is this magic?
It's paper.
But in today's real world, print is degraded for being environmentally hazardous, and it's downgraded for being un-cool. But it has been the world's No. 1 communications medium for so long, we tend to overlook its power.
The print medium isn't dead, it's just changing. To maximize its effectiveness, you need to make print more timely and customized.
People trust print. It's credible. They feel comfortable using it. They can't fast-forward past it. Print doesn't delete. You don't need to fee it. Print is beautiful. It can draw the eye to article and photos with effects and papers that make readers want to touch and feel your message. Print enhances the impact of other media. Direct mail, poster campaigns and brochures can lead population to websites, videos, and collective media sites - and vice versa.
We believe advertising, publishing, and entertainment industries will begin testing new tactics in print as part of a process of breaking through. In a recent study of Hr directors, wellness professionals, and benefit managers we recently conducted, 76% of respondents will continue to use print somewhat or consistently as part of workplace communications.
To remain effective, any communication recipe must deliver messages that population want in a way that's relevant and beneficial to them. Printed article will continue to play a strategically important role in communication. Print gives you a less contentious and crowded medium with all the benefits of a corporal impact.
8. simple beats complex. Small beats big. Easy beats hard.
Some of the most sufficient health, wellness, and benefits communication plans were created by organizations that were brave sufficient to think small.
Rome wasn't created in a day, and improved condition and a better understanding of benefit options won't happen overnight either.
Well-crafted messages can spur employees to action, but turn is more realistic when it's less idealistic - when it encourages minor changes rather than massive overhauls.
Consider a tasteless condition communication challenge: On one end of the fitness spectrum, you're speaking to the gold standards of good condition - passionate folks who practice five times a week and like salads. On the other end of the spectrum, you're trying to reach folks who don't even think the need to exercise.
Many condition communication plans focus on getting population in the latter group to join the zealots. That's ambitious... And unrealistic. Smart communication aims to move unhealthy population an inch forward on the spectrum, not push them to lose mega-inches from their waistlines.
"People don't have to spend hours in the gym," says Gordon Blackburn, PhD, agenda director of Cardiac recovery in the Preventive Cardiology branch of the Cleveland Clinic. "Walking the dog, taking the stairs instead of the elevator, and even vacuuming briskly burns fat and can heighten your cardiovascular health."
While some changes - quitting smoking, for example - are foundations of remedial living, simple lifestyle improvements such as moderate walking and switching to fat-free milk can lower weight, blood pressure, and cholesterol, Blackburn points out.
Effective worker communication eases instead of urges. Move in baby steps - one thing at a time.
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